Behavioural Change Campaigns

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Effectively reduce behavioural risk

After completing several iterations of security training, some residual (unwanted) behaviours may still remain. These can be addressed by using Behavioural Change Campaigns. These custom campaigns are designed to change unwanted behaviour by manipulating either of three elements: motivation, ability and prompt.

A Behavioural Change Campaign ideally lasts from 6 to 8 weeks and is focused on a single unwanted behaviour that poses significant risk. Its two main success factors are team diversity and – of course – data.

Our behavioural change campaigns:

are based on a scientifically proven method to address and change behaviours,
are an effective way to eliminate unwanted residual risks related to behaviour,
guarantee a decrease in risk related to employee behaviour based on predetermined KPIs.

Why we’re different

Focus on behaviour

An often-made mistake is setting the wrong goal. Even though “awareness” is the name of the game, it shouldn’t be the goal of an awareness campaign.

Expertise

Security Awareness and Behaviour is our bread and butter. Our people are certified security experts with years of experience and a dedicated focus

Omni-channel

Our tailored, omni-channel approach, combined with a data-driven perspective ensures we reach the entire target audience and yield measurable results.

Partnership

With a comprehensive portfolio in security awareness and behaviour, we're here for the ride and will grow with you as your program matures.

Want to learn more? Download the whitepaper!

Behavioral Change Campaigns

After completing several iterations of security training, some residual (unwanted) behaviours may still remain. These can be addressed by using Behavioural Change Campaigns. These custom campaigns are designed to change unwanted behaviour by manipulating its three elements: motivation, ability and prompt.